Ecommerce is rapidly gaining momentum and clearly, it is already seen as one of the fastest channels that both the consumers and retailers have started embracing. Gone are the days, when brands had to stay focused on setting up physical stores in order to reach consumers, who were limited and few. With the advent of rich internet technologies, there has been a massive outburst of new fashion conscious retail brands that are extensively targeting the younger generation. These brands leverage the mindset of the young, working-class population and internationally exposed customers who are hard pressed for time and want things on the fly, quite literally! In addition, what has really brought about change and significant rise of ecommerce services is the use of smart phones and other handheld devices, helping several retail brands enhance their branding and geographic footprint at a rapid pace.Be it mobile applications (mobile apps), responsive mobile sites or other modes of mobile content delivery, customers expect a seamless and optimized omnichannel experience across their devices.
Flexibility - When your company does business online, you have access to the entire globe. You can align yourself with other companies and partners, and geography is not an issue.
No Barriers - By the same token, you can draw customers from all over the world, so whether you are marketing products or services, your customers can span the globe.
Versatility - For that matter your company can do business in any currency that you choose. The US Dollar is the most commonly used currency across ecommerce platforms, but if the Japanese Yen or the Swiss Franc made more sense for your business to use, it is your option.
Diverse Customer Base - Courting customers in all corners of the world can have a stabilizing effect on your company's revenue streams. When one country is tightening its belt economically, other countries are still spending.
Quality Products - By having access to world markets, your company can pick and choose which vendors that it wants to work with. Again since your company is not limited by boundaries, your company can choose the best and the brightest with which to align.
Low Inventory Costs - Online businesses have direct access to goods that would normally pass through several, middle men, and this direct accessibility keeps your costs low. Then your company has the choice of enjoying the large profit margin or passing the savings along to your customers.
Low Operating Costs - When running your business online, your company will have very low overhead. You do not have to pay rent for a storefront, hire employees, or even print advertising. You can run your company from your home saving on travel time and money. Creating an ecommerce shopping cart is simple and effective.